The advert that can tell who you are

If a few years ago we were able to differentiate between what is reality and what is not, today films have been only a continuity of what we are living in our everyday life.

Well, as I have a particular interest in what is related to media and advertising , I found out about this new advert that is now in London, the advert that can "read" passers-by. It customizes its content to match the people's wishes. I know, this idea seems to be taken from a movie. To be honest, I think that the people who thought about it were visualizing the sci-fi film, Minority Report. Maybe that is the reason why Tom Cruise ( who is playing the main character) is often used as aN example.

Technologists call it The Star Trek effect. Why? Simple: because every time people are presented sci-fi imaginary gadgets on screen ( touch screen, social networking, iris recognition), scientists are making everything humanly possible to transform the film into reality. That is what happened with this ad.

Even though the number of ads that a person is bombarded every day (more 300 in case you were wondering) it's worth making the distinction about what is really important to remember. Children charity "Plan UK" installed this board on Oxford Street that is able to tell the gender of the passers- by. It's using facing recognition, so if the person who is looking at the ad is female, she will see something different from a male. It sounds like future...Maybe it is!

So, if you happen to pass on Oxford Street look after this ad and prepare to be surprised!